# Amazon EPR New Brunswick: who is the producer?

Last verified: November 4, 2026 · https://instica.com/epr/for/amazon/new-brunswick

<a id="answer"></a>

For Amazon sales in New Brunswick, the sourced hierarchy names the brand owner, importer, seller and online marketplace as the producer of primary packaging. It adds secondary (brand owner, importer, seller and online marketplace). Instica estimates which role fits your sales and prepares the data; you confirm the role, then sign and submit.

<a id="producer"></a>

## Who is the producer for Amazon sales in New Brunswick?

A packaging producer is not one business for every pack. The hierarchy for New Brunswick assigns a role at each packaging level, and 6 levels have roles named in the sourced text. Amazon sales touch 5 of them in Instica’s grouping, so the table below shows every level and marks the ones that apply to this channel.

<a id="hierarchy"></a>**Producer roles by packaging level in New Brunswick**

| Packaging level | Roles named in the hierarchy | For Amazon |
| --- | --- | --- |
| primary | brand owner, importer, seller and online marketplace | Applies to Amazon sales |
| secondary | brand owner, importer, seller and online marketplace | Applies to Amazon sales |
| tertiary | brand owner, importer, seller and online marketplace | Not part of a typical Amazon order |
| shipping | brand owner, importer, seller and online marketplace | Applies to Amazon sales |
| service | brand owner, importer, seller and online marketplace | Applies to Amazon sales |
| other | brand owner, importer, seller and online marketplace | Applies to Amazon sales |

<a id="hierarchy-primary"></a>New Brunswick: at the primary packaging level the producer hierarchy names the brand owner, importer, seller and online marketplace (2024).

Primary packaging is the pack that directly holds the item and reaches the customer with it: the bag, jar, bottle, can or wrapper. For Amazon sales the hierarchy assigns it to the brand owner, importer, seller and online marketplace, in that order of precedence.

<a id="hierarchy-secondary"></a>New Brunswick: at the secondary packaging level the producer hierarchy names the brand owner, importer, seller and online marketplace (2024).

Secondary packaging groups or presents primary packs, such as an outer box, a sleeve or a multipack carton. For Amazon sales the hierarchy assigns it to the brand owner, importer, seller and online marketplace, in that order of precedence.

<a id="hierarchy-tertiary"></a>New Brunswick: at the tertiary packaging level the producer hierarchy names the brand owner, importer, seller and online marketplace (2024).

Tertiary packaging moves goods in bulk: pallets, stretch wrap, corner boards and outer cartons for warehouse and freight. For Amazon sales the hierarchy assigns it to the brand owner, importer, seller and online marketplace, in that order of precedence.

<a id="hierarchy-shipping"></a>New Brunswick: at the shipping packaging level the producer hierarchy names the brand owner, importer, seller and online marketplace (2024).

Shipping packaging is what an order travels in to the customer: the mailer or shipping box, void fill, tape and labels. For Amazon sales the hierarchy assigns it to the brand owner, importer, seller and online marketplace, in that order of precedence.

<a id="hierarchy-service"></a>New Brunswick: at the service packaging level the producer hierarchy names the brand owner, importer, seller and online marketplace (2024).

Service packaging is supplied at the point of sale to hand goods over, such as carrier bags, takeaway containers and gift wrap. For Amazon sales the hierarchy assigns it to the brand owner, importer, seller and online marketplace, in that order of precedence.

<a id="hierarchy-other"></a>New Brunswick: at the other packaging level the producer hierarchy names the brand owner, importer, seller and online marketplace (2024).

The hierarchy also assigns a residual level for packaging that does not fit the other levels, usually to whoever first distributes it. For Amazon sales the hierarchy assigns it to the brand owner, importer, seller and online marketplace, in that order of precedence.

The roles above are defined by the law, not by the channel. This is what each one means for a seller whose orders come through Amazon, and the tests below are the questions to answer about your own business. For a seller on Amazon the role is a question of facts: who made the product, whose brand is on it, who packs and ships the order and whether it was brought into the jurisdiction. You answer those questions in the workspace, Instica reads the hierarchy against them, and you confirm the result.

- **brand owner**: The brand owner is the owner of the brand or trademark the product is sold under. Look at the trademark on the pack: the business that owns it holds this role, even when another business filled and packed the goods.
- **importer**: The importer is the business that brings the packaged goods, or the packaging itself, into the jurisdiction. Look at where the goods came from: stock that crossed the border to reach you makes you the importer for that stock.
- **seller**: The seller is the business that sells the packaged goods to the customer. Look at who sells to the end customer: the business that completes the sale holds this role.
- **online marketplace**: The online marketplace is the operator of the online marketplace the order goes through. Look at whether the platform handles the order itself: the operator can hold this role when it fulfils or collects payment.

The statute or regulator text behind the New Brunswick hierarchy, in its source wording:

> the brand holder of the designated material if the brand holder has a permanent establishment in Canada;
>
> Source: laws.gnb.ca: 2024 37 (https://laws.gnb.ca/en/document/cr/2024-37), Retrieved: November 4, 2026, Language: en

Paraphrase: Designated Materials Regulation, N.B. Reg. 2024-37 (Clean Environment Act), s 4(2) for designated materials in Part 5 (incl. packaging and paper, s 58): the producer is (a) the brand holder, if it has a permanent establishment in Canada; (b) in its absence, the importer into New Brunswick, if it has a permanent establishment in New Brunswick; (c) in the absence of (a) or (b), the retailer that supplies the material to the consumer. s 4(3): where the retailer sells through a physical or electronic marketplace owned, controlled or operated by a marketplace facilitator, the marketplace facilitator is deemed the retailer. s 4(4): where the producer is operated wholly or partly under a franchise agreement, the franchisor is deemed the producer if the franchisee has a permanent establishment in the Province. s 4(5): an exempt producer's share is divided among other producers. 'Permanent establishment' follows Income Tax Regulations (Canada) s 400(2)/2600(2) (s 4(1)). s 57 'packaging' covers material for containment, protection, handling, delivery or presentation of a product supplied to a consumer, plus marketing material and packaging-like products, with no level split, so the order applies to every level.

<a id="outcome"></a>

## What Amazon changes about the answer

The hub for New Brunswick gives the default answer, primary: brand owner > importer > seller > online marketplace. For Amazon sales the outcome is primary: brand owner > importer > seller > online marketplace; secondary: brand owner > importer > seller > online marketplace; shipping: brand owner > importer > seller > online marketplace; service: brand owner > importer > seller > online marketplace; other: brand owner > importer > seller > online marketplace. The difference is the secondary, shipping, service and other levels, which an order placed through Amazon brings into scope and a plain in-store sale does not.

Instica groups the packaging levels an order placed through Amazon produces as primary, secondary, shipping, service and other. That grouping is our reading of how the channel ships goods, not wording from the law, and it is what makes the outcome here different from the default.

Amazon sellers either ship orders themselves or send stock to fulfilment centres, so the same business can be the packer of a shipping carton on one order and only the brand owner on the next. The order and shipment reports record the destination country and state of each order, which is the data a regional estimate needs.

<a id="outcome-primary"></a>For Amazon sales in New Brunswick, the producer outcome is primary: brand owner then importer then seller then online marketplace.

<a id="outcome-secondary"></a>For Amazon sales in New Brunswick, the producer outcome is secondary: brand owner then importer then seller then online marketplace.

<a id="outcome-shipping"></a>For Amazon sales in New Brunswick, the producer outcome is shipping: brand owner then importer then seller then online marketplace.

<a id="outcome-service"></a>For Amazon sales in New Brunswick, the producer outcome is service: brand owner then importer then seller then online marketplace.

<a id="outcome-other"></a>For Amazon sales in New Brunswick, the producer outcome is other: brand owner then importer then seller then online marketplace.

The hierarchy for New Brunswick names online marketplace as well, so an order placed through Amazon can bring the marketplace itself into the chain.

<a id="sales-channels"></a>New Brunswick lists these sales routes as in scope: retail, online and distance sale.

New Brunswick treats these sales routes as in scope: retail, online and distance sale. Orders placed through Amazon reach the customer remotely, so the remote-sale wording is the one to read.

<a id="thresholds"></a>

## Does a small-seller threshold apply in New Brunswick?

2 thresholds are published for New Brunswick. A threshold can exempt a small producer, trigger registration or move a producer to a lighter regime, so check these before anything else as a seller on Amazon.

<a id="thresholds-table"></a>**Thresholds published for New Brunswick**

| Measure | Amount | Effect | Basis |
| --- | --- | --- | --- |
| revenue | CA$2,000,000 | exempt below the threshold | gross annual New Brunswick revenue |
| tonnage | 1 tonne | exempt below the threshold | packaging and paper per year |

<a id="threshold-revenue_exempt"></a>New Brunswick threshold on revenue: CA$2,000,000; effect: exempt below the threshold.

<a id="threshold-tonnage_exempt"></a>New Brunswick threshold on tonnage: 1 tonne; effect: exempt below the threshold.

<a id="revenue-scope"></a>New Brunswick measures revenue as gross revenue inside the jurisdiction in CAD, over the year.

The way New Brunswick counts revenue is set out above. Sales through several channels are added together, so one storefront alone may not tell you where you stand.

Marketplace sales count toward your totals even when the marketplace handles fulfilment, because the thresholds measure what you put on the market, not who drove the van.

<a id="register"></a>

## Registration and the organisation in New Brunswick

Once you know you are the producer, the next questions are where to register and with whom. The facts below are the sourced answers for New Brunswick; Instica prepares the data, and you register and report yourself.

<a id="registration"></a>New Brunswick: producers must register through Recycle New Brunswick (stewardship board).

The registration point is Recycle New Brunswick (stewardship board) (https://www.recyclenb.com/). Instica never stores your login for it and never files for you.

<a id="organisation"></a>New Brunswick organises producer responsibility through a single producer responsibility organisation: Circular Materials; membership is required.

New Brunswick uses a single producer responsibility organisation. Instica estimates your fees; the organisation invoices you.

<a id="transfer"></a>New Brunswick allows a producer’s obligation to be transferred to another party.

A transfer lets another party take on your obligation; the source says Franchisor deemed the producer. If you sell through Amazon, ask whether the other party is willing before you rely on it.

<a id="exemptions"></a>

## Exemptions listed for New Brunswick

New Brunswick lists one exemption. An exemption is a rule in the source, so Instica quotes it rather than judging whether you qualify.

<a id="exemption-s59"></a>New Brunswick exemption: Under CAD 2,000,000 NB revenue, under one tonne, or a registered charity It does not have to be applied for.

Whether an exemption fits a business selling on Amazon depends on your totals across every channel, not on Amazon alone.

<a id="deadlines"></a>

## Dates that matter in New Brunswick

3 dates are published for New Brunswick. Dates come from the regulator or the organisation, and each one shows what it covers.

<a id="deadlines-table"></a>**Dates published for New Brunswick**

| Kind | Date | Covers | Note |
| --- | --- | --- | --- |
| report | May 31 | the previous calendar year | N.B. Reg. 2024-37 s 45(1): each producer (or its PRO) submits an annual report to the stewardship board (Recycle NB) on the effectiveness of the stewardship plan during the previous calendar year. Plan renewal is relative, not dated: s 41(1) requires a new plan no less than 90 days before the approved plan expires. |
| registration | June 30, 2025 | — | One-off transitional deadline, now past: a producer that was not a brand owner registered under Reg. 2008-54 had to apply for a producer registration by June 30, 2025. Existing brand owners were deemed registered on January 1, 2026 (s 75(1)). Going forward, s 14(2) bars selling or distributing packaging and paper in the province without holding, or acting under, a producer registration. |
| plan | June 30, 2025 | — | One-off transitional deadline, now past: each producer (or its PRO) had to submit a stewardship plan under Reg. 2024-37, including performance measures and targets, by June 30, 2025. Plans approved under Reg. 2008-54 expired on December 31, 2025 (s 76(3)). After that, renewal is due no less than 90 days before the approved plan's expiry (s 41(1)). |

<a id="deadline-annual_report"></a>New Brunswick: report date May 31, covering the previous calendar year.

<a id="deadline-registration_transition_2025"></a>New Brunswick: registration date June 30, 2025.

<a id="deadline-plan_transition_2025"></a>New Brunswick: plan date June 30, 2025.

Marketplace order reports are available on demand, so the quickest way to be ready for a reporting date is to export the last period’s orders and check the destination split early.

<a id="penalties"></a>

## Penalties in New Brunswick

No verified penalty is published for New Brunswick yet.

<a id="data"></a>

## What Amazon data Instica reads

Instica reads 2 exports from Amazon and maps each column to the fields an estimate needs: the order, the SKU, the quantity and where the order was sent. The destination is what splits your units by jurisdiction.

<a id="preset-amazon_orders"></a>**How the Amazon order report (All Orders) maps to Instica fields**

| Instica field | Column in the export | Needed |
| --- | --- | --- |
| Fulfilment | fulfillment-channel | Optional |
| Item status | item-status | Optional |
| Marketplace | sales-channel | Optional |
| Order date | purchase-date | Required |
| Order number | amazon-order-id | Required |
| Quantity | quantity | Required |
| Ship-to country | ship-country | Optional |
| Ship-to postcode | ship-postal-code | Optional |
| Ship-to state or region | ship-state | Optional |
| SKU | sku | Required |
| Order status | order-status | Optional |

<a id="preset-amazon_orders-columns"></a>Instica maps 11 columns of the Amazon order report (All Orders) (tab-separated) to its own fields.

<a id="preset-amazon_orders-required"></a>The Amazon order report (All Orders) needs Order number, Order date, SKU and Quantity to be mapped before an estimate can run.

<a id="preset-amazon_orders-countries"></a>Amazon marketplace sites map to destination countries as follows: amazon.ca → CA, amazon.co.uk → GB, amazon.com → US, amazon.com.be → BE, amazon.de → DE, amazon.es → ES, amazon.fr → FR, amazon.ie → IE, amazon.it → IT, amazon.nl → NL, amazon.pl → PL and amazon.se → SE.

<a id="preset-amazon_fba_shipments"></a>**How the Amazon FBA fulfilled shipments report maps to Instica fields**

| Instica field | Column in the export | Needed |
| --- | --- | --- |
| Marketplace | sales-channel | Optional |
| Order date | shipment-date / purchase-date | Required |
| Order number | amazon-order-id | Required |
| Quantity | quantity-shipped / quantity | Required |
| Ship-to country | ship-country | Optional |
| Ship-to postcode | ship-postal-code | Optional |
| Ship-to state or region | ship-state | Optional |
| SKU | sku | Required |

<a id="preset-amazon_fba_shipments-columns"></a>Instica maps 8 columns of the Amazon FBA fulfilled shipments report (tab-separated) to its own fields.

<a id="preset-amazon_fba_shipments-required"></a>The Amazon FBA fulfilled shipments report needs Order number, Order date, SKU and Quantity to be mapped before an estimate can run.

<a id="preset-amazon_fba_shipments-countries"></a>Amazon marketplace sites map to destination countries as follows: amazon.ca → CA, amazon.co.uk → GB, amazon.com → US, amazon.com.be → BE, amazon.de → DE, amazon.es → ES, amazon.fr → FR, amazon.ie → IE, amazon.it → IT, amazon.nl → NL, amazon.pl → PL and amazon.se → SE.

Orders are matched to New Brunswick by the ship-to state or region column. Rows outside your chosen jurisdictions are left out of this page’s estimate and counted elsewhere.

An export from Amazon carries the destination of every order, so one file can feed estimates for New Brunswick and every other jurisdiction your orders reach.

<a id="steps"></a>

## What to do next as a seller on Amazon

1. Confirm your role for Amazon sales in New Brunswick against the table above.
2. Check the thresholds and exemptions with your total sales across every channel.
3. Review how Circular Materials registers and invoices producers.
4. Export your Amazon orders and let Instica match the destinations and estimate the weights.
5. Review the estimate, correct any figure you know better, then sign and submit the report yourself at the registration point.

Instica measures, estimates and prepares the Amazon data. It does not decide your role, sign for you or submit anything.

<a id="faq"></a>

## Questions sellers ask

### <a id="q1"></a>Am I the producer if I sell on Amazon in New Brunswick?

It depends on the facts of each product. The sourced hierarchy for New Brunswick names the brand owner, importer, seller and online marketplace for primary packaging. If you made the product, own its brand or imported it, you are probably in that list; if you only resell another brand’s goods, someone else may be the producer. Instica estimates the likely role from your answers and you confirm it.

### <a id="q2"></a>Does Amazon register or report for me?

The hierarchy names online marketplace for New Brunswick, so the marketplace can carry a role in some cases. Do not assume it covers your own products: read the source and keep your own records.

### <a id="q3"></a>What is different about Amazon compared with selling in a shop?

An order placed through Amazon is shipped to the customer, so shipping packaging enters the picture. For New Brunswick the outcome is primary: brand owner > importer > seller > online marketplace; secondary: brand owner > importer > seller > online marketplace; shipping: brand owner > importer > seller > online marketplace; service: brand owner > importer > seller > online marketplace; other: brand owner > importer > seller > online marketplace. The hub for New Brunswick describes the default for primary packaging only.

### <a id="q4"></a>Is there a size threshold for Amazon sellers in New Brunswick?

New Brunswick threshold on revenue: CA$2,000,000; effect: exempt below the threshold. The threshold counts all your sales, not only Amazon.

### <a id="q5"></a>When is the next date I should know about?

New Brunswick: report date May 31, covering the previous calendar year.

### <a id="q6"></a>What happens if I do not register?

No verified penalty is published for New Brunswick yet. Instica does not predict penalties.

### <a id="q7"></a>Do I need an organisation to handle this for me?

New Brunswick works through Circular Materials. Instica estimates your fees and prepares your data; the organisation registers you and issues the invoice.

<a id="paa"></a>

### <a id="paa-1"></a>Does Amazon buy back stock?

Instica maps 11 columns of the Amazon order report (All Orders) (tab-separated) to its own fields. The Amazon order report (All Orders) needs Order number, Order date, SKU and Quantity to be mapped before an estimate can run.

### <a id="paa-2"></a>What are the three delivery stages of Amazon?

The Amazon order report (All Orders) needs Order number, Order date, SKU and Quantity to be mapped before an estimate can run. Amazon marketplace sites map to destination countries as follows: amazon.ca → CA, amazon.co.uk → GB, amazon.com → US, amazon.com.be → BE, amazon.de → DE, amazon.es → ES, amazon.fr → FR, amazon.ie → IE, amazon.it → IT, amazon.nl → NL, amazon.pl → PL and amazon.se → SE.

### <a id="paa-3"></a>How much do Amazon 3rd party sellers make?

New Brunswick: the packaging rules sit in Designated Materials Regulation, N.B. Reg. 2024-37 (Clean Environment Act).

### <a id="paa-4"></a>What is Amazon's official mailing address?

Amazon marketplace sites map to destination countries as follows: amazon.ca → CA, amazon.co.uk → GB, amazon.com → US, amazon.com.be → BE, amazon.de → DE, amazon.es → ES, amazon.fr → FR, amazon.ie → IE, amazon.it → IT, amazon.nl → NL, amazon.pl → PL and amazon.se → SE. Instica maps 8 columns of the Amazon FBA fulfilled shipments report (tab-separated) to its own fields.

<a id="estimate"></a>

## How these figures are made

> **Estimate**: Instica measures, estimates and prepares. Every figure on this page is read from a sourced record or computed from one, and each carries its data quality. The customer signs and submits the report; Instica never stores regulator login details and never files on your behalf. This page is general information about published rules; confirm your own position with a qualified adviser.

<a id="epr-cite-facts"></a>

## Facts on this page

Each fact is a self-contained sentence with its source. Link to a fact with its anchor.

- <a id="producer-outcome"></a>For Amazon sales in New Brunswick, the producer outcome is primary: brand owner then importer then seller then online marketplace; secondary: brand owner then importer then seller then online marketplace; shipping: brand owner then importer then seller then online marketplace; service: brand owner then importer then seller then online marketplace; other: brand owner then importer then seller then online marketplace. [#producer-outcome](#producer-outcome)
  Value: primary: brand_owner > importer > seller > marketplace; secondary: brand_owner > importer > seller > marketplace; shipping: brand_owner > importer > seller > marketplace; service: brand_owner > importer > seller > marketplace; other: brand_owner > importer > seller > marketplace · Source: https://laws.gnb.ca/en/document/cr/2024-37 · Retrieved: November 4, 2026 · Status: verified
  Verbatim quote: the brand holder of the designated material if the brand holder has a permanent establishment in Canada;
- New Brunswick: at the primary packaging level the producer hierarchy names the brand owner, importer, seller and online marketplace (2024). [#hierarchy-primary](#hierarchy-primary)
  Value: brand_owner > importer > seller > marketplace · Source: https://laws.gnb.ca/en/document/cr/2024-37 · Retrieved: November 4, 2026 · Status: verified
  Verbatim quote: the brand holder of the designated material if the brand holder has a permanent establishment in Canada;
- New Brunswick: at the secondary packaging level the producer hierarchy names the brand owner, importer, seller and online marketplace (2024). [#hierarchy-secondary](#hierarchy-secondary)
  Value: brand_owner > importer > seller > marketplace · Source: https://laws.gnb.ca/en/document/cr/2024-37 · Retrieved: November 4, 2026 · Status: verified
  Verbatim quote: the brand holder of the designated material if the brand holder has a permanent establishment in Canada;
- New Brunswick: at the tertiary packaging level the producer hierarchy names the brand owner, importer, seller and online marketplace (2024). [#hierarchy-tertiary](#hierarchy-tertiary)
  Value: brand_owner > importer > seller > marketplace · Source: https://laws.gnb.ca/en/document/cr/2024-37 · Retrieved: November 4, 2026 · Status: verified
  Verbatim quote: the brand holder of the designated material if the brand holder has a permanent establishment in Canada;
- New Brunswick: at the shipping packaging level the producer hierarchy names the brand owner, importer, seller and online marketplace (2024). [#hierarchy-shipping](#hierarchy-shipping)
  Value: brand_owner > importer > seller > marketplace · Source: https://laws.gnb.ca/en/document/cr/2024-37 · Retrieved: November 4, 2026 · Status: verified
  Verbatim quote: the brand holder of the designated material if the brand holder has a permanent establishment in Canada;
- New Brunswick: at the service packaging level the producer hierarchy names the brand owner, importer, seller and online marketplace (2024). [#hierarchy-service](#hierarchy-service)
  Value: brand_owner > importer > seller > marketplace · Source: https://laws.gnb.ca/en/document/cr/2024-37 · Retrieved: November 4, 2026 · Status: verified
  Verbatim quote: the brand holder of the designated material if the brand holder has a permanent establishment in Canada;
- New Brunswick: at the other packaging level the producer hierarchy names the brand owner, importer, seller and online marketplace (2024). [#hierarchy-other](#hierarchy-other)
  Value: brand_owner > importer > seller > marketplace · Source: https://laws.gnb.ca/en/document/cr/2024-37 · Retrieved: November 4, 2026 · Status: verified
  Verbatim quote: the brand holder of the designated material if the brand holder has a permanent establishment in Canada;
- For Amazon sales in New Brunswick, the producer outcome is primary: brand owner then importer then seller then online marketplace. [#outcome-primary](#outcome-primary)
  Value: brand_owner > importer > seller > marketplace · Source: https://laws.gnb.ca/en/document/cr/2024-37 · Retrieved: November 4, 2026 · Status: verified
  Verbatim quote: the brand holder of the designated material if the brand holder has a permanent establishment in Canada;
- For Amazon sales in New Brunswick, the producer outcome is secondary: brand owner then importer then seller then online marketplace. [#outcome-secondary](#outcome-secondary)
  Value: brand_owner > importer > seller > marketplace · Source: https://laws.gnb.ca/en/document/cr/2024-37 · Retrieved: November 4, 2026 · Status: verified
  Verbatim quote: the brand holder of the designated material if the brand holder has a permanent establishment in Canada;
- For Amazon sales in New Brunswick, the producer outcome is shipping: brand owner then importer then seller then online marketplace. [#outcome-shipping](#outcome-shipping)
  Value: brand_owner > importer > seller > marketplace · Source: https://laws.gnb.ca/en/document/cr/2024-37 · Retrieved: November 4, 2026 · Status: verified
  Verbatim quote: the brand holder of the designated material if the brand holder has a permanent establishment in Canada;
- For Amazon sales in New Brunswick, the producer outcome is service: brand owner then importer then seller then online marketplace. [#outcome-service](#outcome-service)
  Value: brand_owner > importer > seller > marketplace · Source: https://laws.gnb.ca/en/document/cr/2024-37 · Retrieved: November 4, 2026 · Status: verified
  Verbatim quote: the brand holder of the designated material if the brand holder has a permanent establishment in Canada;
- For Amazon sales in New Brunswick, the producer outcome is other: brand owner then importer then seller then online marketplace. [#outcome-other](#outcome-other)
  Value: brand_owner > importer > seller > marketplace · Source: https://laws.gnb.ca/en/document/cr/2024-37 · Retrieved: November 4, 2026 · Status: verified
  Verbatim quote: the brand holder of the designated material if the brand holder has a permanent establishment in Canada;
- <a id="regime"></a>New Brunswick: the packaging rules sit in Designated Materials Regulation, N.B. Reg. 2024-37 (Clean Environment Act). [#regime](#regime)
  Value: Designated Materials Regulation, N.B. Reg. 2024-37 (Clean Environment Act) · Source: https://laws.gnb.ca/en/document/cr/2024-37 · Retrieved: November 3, 2026 · Status: verified
  Verbatim quote: This Regulation may be cited as the Designated Materials Regulation – Clean Environment Act
- <a id="regulator"></a>New Brunswick: the regulator is Recycle New Brunswick (stewardship board). [#regulator](#regulator)
  Value: Recycle New Brunswick (stewardship board) · Source: https://laws.gnb.ca/en/document/cr/2024-37 · Retrieved: November 3, 2026 · Status: verified
  Verbatim quote: The stewardship board established by the Minister under section 22.1 of the Act, to be known as Recycle New Brunswick, is continued.
- <a id="obligated"></a>New Brunswick places an obligation on packaging producers. [#obligated](#obligated)
  Value: yes · Source: https://laws.gnb.ca/en/document/cr/2024-37 · Retrieved: September 29, 2026 · Status: verified
  Verbatim quote: the producer generates less than  $2,000,000 in gross annual revenue in the Province;
- New Brunswick: producers must register through Recycle New Brunswick (stewardship board). [#registration](#registration)
  Value: yes · Source: https://laws.gnb.ca/en/document/cr/2024-37 · Retrieved: November 3, 2026 · Status: verified
  Verbatim quote: An application for registration shall be submitted on a form provided by the stewardship board
- New Brunswick organises producer responsibility through a single producer responsibility organisation: Circular Materials; membership is required. [#organisation](#organisation)
  Value: one producer responsibility organisation · Source: https://laws.gnb.ca/en/document/cr/2024-37 · Retrieved: September 29, 2026 · Status: verified
  Verbatim quote: On or before May 31 in each year, a producer shall submit an annual report to the stewardship board
- New Brunswick allows a producer’s obligation to be transferred to another party. [#transfer](#transfer)
  Value: yes · Source: https://laws.gnb.ca/en/document/cr/2024-37 · Retrieved: September 29, 2026 · Status: verified
  Verbatim quote: the producer generates less than  $2,000,000 in gross annual revenue in the Province;
- New Brunswick measures revenue as gross revenue inside the jurisdiction in CAD, over the year. [#revenue-scope](#revenue-scope)
  Value: in_jurisdiction · Source: https://laws.gnb.ca/en/document/cr/2024-37 · Retrieved: September 29, 2026 · Status: verified
  Verbatim quote: the producer generates less than  $2,000,000 in gross annual revenue in the Province;
- New Brunswick lists these sales routes as in scope: retail, online and distance sale. [#sales-channels](#sales-channels)
  Value: retail,online,distance sale · Source: https://laws.gnb.ca/en/document/cr/2024-37 · Retrieved: September 29, 2026 · Status: verified
  Verbatim quote: the producer generates less than  $2,000,000 in gross annual revenue in the Province;
- New Brunswick threshold on revenue: CA$2,000,000; effect: exempt below the threshold. [#threshold-revenue_exempt](#threshold-revenue_exempt)
  Value: CA$2,000,000 · Source: https://laws.gnb.ca/en/document/cr/2024-37 · Retrieved: September 29, 2026 · Status: verified
  Verbatim quote: the producer generates less than  $2,000,000 in gross annual revenue in the Province;
- New Brunswick threshold on tonnage: 1 tonne; effect: exempt below the threshold. [#threshold-tonnage_exempt](#threshold-tonnage_exempt)
  Value: 1 tonne · Source: https://laws.gnb.ca/en/document/cr/2024-37 · Retrieved: September 29, 2026 · Status: verified
  Verbatim quote: the producer manufactures, distributes, sells or offers for sale less than one tonne of packaging and paper annually in the Province; or
- New Brunswick exemption: Under CAD 2,000,000 NB revenue, under one tonne, or a registered charity It does not have to be applied for. [#exemption-s59](#exemption-s59)
  Value: s59 · Source: https://laws.gnb.ca/en/document/cr/2024-37 · Retrieved: September 29, 2026 · Status: verified
  Verbatim quote: the producer generates less than  $2,000,000 in gross annual revenue in the Province;
- New Brunswick: report date May 31, covering the previous calendar year. [#deadline-annual_report](#deadline-annual_report)
  Value: May 31 · Source: https://laws.gnb.ca/en/document/cr/2024-37 · Retrieved: November 4, 2026 · Status: verified
  Verbatim quote: On or before May 31 in each year, a producer shall submit an annual report to the stewardship board
- New Brunswick: registration date June 30, 2025. [#deadline-registration_transition_2025](#deadline-registration_transition_2025)
  Value: June 30, 2025 · Source: https://laws.gnb.ca/en/document/cr/2024-37 · Retrieved: November 4, 2026 · Status: verified
  Verbatim quote: A producer who was not a brand owner shall submit an application for registration referred to in section 16 no later than June 30, 2025.
- New Brunswick: plan date June 30, 2025. [#deadline-plan_transition_2025](#deadline-plan_transition_2025)
  Value: June 30, 2025 · Source: https://laws.gnb.ca/en/document/cr/2024-37 · Retrieved: November 4, 2026 · Status: verified
  Verbatim quote: a stewardship plan under this Regulation, including the performance measures and targets referred to in section 44 , no later than June 30, 2025.
- Instica maps 11 columns of the Amazon order report (All Orders) (tab-separated) to its own fields. [#preset-amazon_orders-columns](#preset-amazon_orders-columns)
  Value: 11 · Source: https://developer-docs.amazon/sp-api/docs/report-type-values-order · Retrieved: November 3, 2026 · Status: verified
  Verbatim quote: amazon-order-id merchant-order-id purchase-date last-updated-date order-status order-item-id fulfillment-channel sales-channel order-channel ship-service-level product-name sku asin item-status quantity
- The Amazon order report (All Orders) needs Order number, Order date, SKU and Quantity to be mapped before an estimate can run. [#preset-amazon_orders-required](#preset-amazon_orders-required)
  Value: order_id,order_date,sku,quantity · Source: https://developer-docs.amazon/sp-api/docs/report-type-values-order · Retrieved: November 3, 2026 · Status: verified
  Verbatim quote: amazon-order-id merchant-order-id purchase-date last-updated-date order-status order-item-id fulfillment-channel sales-channel order-channel ship-service-level product-name sku asin item-status quantity
- Amazon marketplace sites map to destination countries as follows: amazon.ca → CA, amazon.co.uk → GB, amazon.com → US, amazon.com.be → BE, amazon.de → DE, amazon.es → ES, amazon.fr → FR, amazon.ie → IE, amazon.it → IT, amazon.nl → NL, amazon.pl → PL and amazon.se → SE. [#preset-amazon_orders-countries](#preset-amazon_orders-countries)
  Value: 12 · Source: https://developer-docs.amazon/sp-api/docs/report-type-values-order · Retrieved: November 3, 2026 · Status: verified
  Verbatim quote: amazon-order-id merchant-order-id purchase-date last-updated-date order-status order-item-id fulfillment-channel sales-channel order-channel ship-service-level product-name sku asin item-status quantity
- Instica maps 8 columns of the Amazon FBA fulfilled shipments report (tab-separated) to its own fields. [#preset-amazon_fba_shipments-columns](#preset-amazon_fba_shipments-columns)
  Value: 8 · Source: https://developer-docs.amazon/sp-api/docs/report-type-values-fba · Retrieved: November 3, 2026 · Status: verified
  Verbatim quote: amazon-order-id merchant-order-id shipment-id shipment-item-id amazon-order-item-id merchant-order-item-id purchase-date payments-date shipment-date reporting-date buyer-email buyer-name buyer-phone-number sku product-name quantity-shipped
- The Amazon FBA fulfilled shipments report needs Order number, Order date, SKU and Quantity to be mapped before an estimate can run. [#preset-amazon_fba_shipments-required](#preset-amazon_fba_shipments-required)
  Value: order_id,order_date,sku,quantity · Source: https://developer-docs.amazon/sp-api/docs/report-type-values-fba · Retrieved: November 3, 2026 · Status: verified
  Verbatim quote: amazon-order-id merchant-order-id shipment-id shipment-item-id amazon-order-item-id merchant-order-item-id purchase-date payments-date shipment-date reporting-date buyer-email buyer-name buyer-phone-number sku product-name quantity-shipped
- Amazon marketplace sites map to destination countries as follows: amazon.ca → CA, amazon.co.uk → GB, amazon.com → US, amazon.com.be → BE, amazon.de → DE, amazon.es → ES, amazon.fr → FR, amazon.ie → IE, amazon.it → IT, amazon.nl → NL, amazon.pl → PL and amazon.se → SE. [#preset-amazon_fba_shipments-countries](#preset-amazon_fba_shipments-countries)
  Value: 12 · Source: https://developer-docs.amazon/sp-api/docs/report-type-values-fba · Retrieved: November 3, 2026 · Status: verified
  Verbatim quote: amazon-order-id merchant-order-id shipment-id shipment-item-id amazon-order-item-id merchant-order-item-id purchase-date payments-date shipment-date reporting-date buyer-email buyer-name buyer-phone-number sku product-name quantity-shipped

## Related pages

### Part of

- [New Brunswick EPR exempt](https://instica.com/epr/new-brunswick)

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### The same topic elsewhere

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## Sources

1. laws.gnb.ca: 2024 37 (https://laws.gnb.ca/en/document/cr/2024-37), Retrieved: November 4, 2026, Status: verified
   > the brand holder of the designated material if the brand holder has a permanent establishment in Canada;
2. laws.gnb.ca: 2024 37 (https://laws.gnb.ca/en/document/cr/2024-37), Retrieved: November 3, 2026, Status: verified
   > This Regulation may be cited as the Designated Materials Regulation – Clean Environment Act
3. laws.gnb.ca: 2024 37 (https://laws.gnb.ca/en/document/cr/2024-37), Retrieved: November 3, 2026, Status: verified
   > The stewardship board established by the Minister under section 22.1 of the Act, to be known as Recycle New Brunswick, is continued.
4. laws.gnb.ca: 2024 37 (https://laws.gnb.ca/en/document/cr/2024-37), Retrieved: September 29, 2026, Status: verified
   > the producer generates less than  $2,000,000 in gross annual revenue in the Province;
5. laws.gnb.ca: 2024 37 (https://laws.gnb.ca/en/document/cr/2024-37), Retrieved: November 3, 2026, Status: verified
   > An application for registration shall be submitted on a form provided by the stewardship board
6. laws.gnb.ca: 2024 37 (https://laws.gnb.ca/en/document/cr/2024-37), Retrieved: September 29, 2026, Status: verified
   > On or before May 31 in each year, a producer shall submit an annual report to the stewardship board
7. laws.gnb.ca: 2024 37 (https://laws.gnb.ca/en/document/cr/2024-37), Retrieved: September 29, 2026, Status: verified
   > the producer manufactures, distributes, sells or offers for sale less than one tonne of packaging and paper annually in the Province; or
8. laws.gnb.ca: 2024 37 (https://laws.gnb.ca/en/document/cr/2024-37), Retrieved: November 4, 2026, Status: verified
   > A producer who was not a brand owner shall submit an application for registration referred to in section 16 no later than June 30, 2025.
9. laws.gnb.ca: 2024 37 (https://laws.gnb.ca/en/document/cr/2024-37), Retrieved: November 4, 2026, Status: verified
   > a stewardship plan under this Regulation, including the performance measures and targets referred to in section 44 , no later than June 30, 2025.
10. developer-docs.amazon: report type values order (https://developer-docs.amazon/sp-api/docs/report-type-values-order), Retrieved: November 3, 2026, Status: verified
   > amazon-order-id merchant-order-id purchase-date last-updated-date order-status order-item-id fulfillment-channel sales-channel order-channel ship-service-level product-name sku asin item-status quantity
11. developer-docs.amazon: report type values fba (https://developer-docs.amazon/sp-api/docs/report-type-values-fba), Retrieved: November 3, 2026, Status: verified
   > amazon-order-id merchant-order-id shipment-id shipment-item-id amazon-order-item-id merchant-order-item-id purchase-date payments-date shipment-date reporting-date buyer-email buyer-name buyer-phone-number sku product-name quantity-shipped

## Cite this page

Instica, “Amazon EPR New Brunswick: who is the producer?”, https://instica.com/epr/for/amazon/new-brunswick, last verified 2026-11-04, dataset v1-281284b7e7c1, CC-BY-4.0.

- Canonical URL: https://instica.com/epr/for/amazon/new-brunswick
- Last verified: November 4, 2026
- Last changed: November 4, 2026
- Dataset version: v1-281284b7e7c1
- Licence: Reuse is allowed under CC-BY-4.0 with credit to Instica and a link to this page.
- Machine-readable versions: https://instica.com/epr/for/amazon/new-brunswick.md · https://instica.com/epr/for/amazon/new-brunswick.json