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Amazon EPR Manitoba: who is the producer?

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For Amazon sales in Manitoba, the sourced hierarchy names the brand owner and importer as the producer of primary packaging. It adds secondary (brand owner and importer) and shipping (brand owner and importer). Instica estimates which role fits your sales and prepares the data; you confirm the role, then sign and submit.

Flow of producer roles by packaging level for Amazon sales in ManitobaAmazon: 1. primary: brand owner > importer *; 2. secondary: brand owner > importer; 3. shipping: brand owner > importer; 4. service: brand owner > importer; 5. other: brand owner > importerAmazonprimarybrand owner > importersecondarybrand owner > importershippingbrand owner > importerservicebrand owner > importerotherbrand owner > importer
Source: Manitoba producer hierarchy, retrieved 2026-11-04

Who is the producer for Amazon sales in Manitoba?

A packaging producer is not one business for every pack. The hierarchy for Manitoba assigns a role at each packaging level, and 6 levels have roles named in the sourced text. Amazon sales touch 5 of them in Instica’s grouping, so the table below shows every level and marks the ones that apply to this channel.

Producer roles by packaging level in Manitoba
Packaging levelRoles named in the hierarchyFor Amazon
primarybrand owner and importerApplies to Amazon sales
secondarybrand owner and importerApplies to Amazon sales
tertiarybrand owner and importerNot part of a typical Amazon order
shippingbrand owner and importerApplies to Amazon sales
servicebrand owner and importerApplies to Amazon sales
otherbrand owner and importerApplies to Amazon sales

Manitoba: at the primary packaging level the producer hierarchy names the brand owner and importer.

Primary packaging is the pack that directly holds the item and reaches the customer with it: the bag, jar, bottle, can or wrapper. For Amazon sales the hierarchy assigns it to the brand owner and importer, in that order of precedence.

Manitoba: at the secondary packaging level the producer hierarchy names the brand owner and importer.

Secondary packaging groups or presents primary packs, such as an outer box, a sleeve or a multipack carton. For Amazon sales the hierarchy assigns it to the brand owner and importer, in that order of precedence.

Manitoba: at the tertiary packaging level the producer hierarchy names the brand owner and importer.

Tertiary packaging moves goods in bulk: pallets, stretch wrap, corner boards and outer cartons for warehouse and freight. For Amazon sales the hierarchy assigns it to the brand owner and importer, in that order of precedence.

Manitoba: at the shipping packaging level the producer hierarchy names the brand owner and importer.

Shipping packaging is what an order travels in to the customer: the mailer or shipping box, void fill, tape and labels. For Amazon sales the hierarchy assigns it to the brand owner and importer, in that order of precedence.

Manitoba: at the service packaging level the producer hierarchy names the brand owner and importer.

Service packaging is supplied at the point of sale to hand goods over, such as carrier bags, takeaway containers and gift wrap. For Amazon sales the hierarchy assigns it to the brand owner and importer, in that order of precedence.

Manitoba: at the other packaging level the producer hierarchy names the brand owner and importer.

The hierarchy also assigns a residual level for packaging that does not fit the other levels, usually to whoever first distributes it. For Amazon sales the hierarchy assigns it to the brand owner and importer, in that order of precedence.

The roles above are defined by the law, not by the channel. This is what each one means for a seller whose orders come through Amazon, and the tests below are the questions to answer about your own business. For a seller on Amazon the role is a question of facts: who made the product, whose brand is on it, who packs and ships the order and whether it was brought into the jurisdiction. You answer those questions in the workspace, Instica reads the hierarchy against them, and you confirm the result.

brand owner
The brand owner is the owner of the brand or trademark the product is sold under. Look at the trademark on the pack: the business that owns it holds this role, even when another business filled and packed the goods.
importer
The importer is the business that brings the packaged goods, or the packaging itself, into the jurisdiction. Look at where the goods came from: stock that crossed the border to reach you makes you the importer for that stock.

The statute or regulator text behind the Manitoba hierarchy, in its source wording:

Original wording

Is your company a Brand Owner, First Importer or Franchisor?
Paraphrase: Recycle Manitoba (legal entity Multi-Material Stewardship Manitoba, the approved program under M.R. 195/2008) lists four criteria that must all apply; criterion 3 is that the company is a Brand Owner, First Importer or Franchisor. Brand Owner: a Manitoba company that holds or licenses the trademark or brand. First Importer: the first company or person to take title of products into the province where the Brand Owner is not resident in Manitoba (mapped to importer, ranked after brand_owner). Franchisor: considered the obligated steward for all designated packaging and printed paper supplied within its franchise system. The other criteria are a permanent establishment, resident employee, agent or representative in Manitoba, and gross Manitoba revenue over $750,000 (thresholds). The program applies the same criteria to all designated packaging and printed paper, so every level uses the same order. The regulation itself (s 1(1)) defines the steward as the first person who supplies a designated material in Manitoba; the program's criteria are the operative test.

Source: recyclemanitoba.ca: for producers

What Amazon changes about the answer

The hub for Manitoba gives the default answer, primary: brand owner > importer. For Amazon sales the outcome is primary: brand owner > importer; secondary: brand owner > importer; shipping: brand owner > importer; service: brand owner > importer; other: brand owner > importer. The difference is the secondary, shipping, service and other levels, which an order placed through Amazon brings into scope and a plain in-store sale does not.

Instica groups the packaging levels an order placed through Amazon produces as primary, secondary, shipping, service and other. That grouping is our reading of how the channel ships goods, not wording from the law, and it is what makes the outcome here different from the default.

Amazon sellers either ship orders themselves or send stock to fulfilment centres, so the same business can be the packer of a shipping carton on one order and only the brand owner on the next. The order and shipment reports record the destination country and state of each order, which is the data a regional estimate needs.

For Amazon sales in Manitoba, the producer outcome is primary: brand owner then importer.

For Amazon sales in Manitoba, the producer outcome is secondary: brand owner then importer.

For Amazon sales in Manitoba, the producer outcome is shipping: brand owner then importer.

For Amazon sales in Manitoba, the producer outcome is service: brand owner then importer.

For Amazon sales in Manitoba, the producer outcome is other: brand owner then importer.

Does a small-seller threshold apply in Manitoba?

2 thresholds are published for Manitoba. A threshold can exempt a small producer, trigger registration or move a producer to a lighter regime, so check these before anything else as a seller on Amazon.

Thresholds published for Manitoba
MeasureAmountEffectBasis
revenueCA$750,000exempt below the thresholdgross Manitoba revenue including affiliates and franchisees
packaging weight5,000 kgflat fee bandA steward supplying under 5,000 kg a year may pay a flat fee instead of material fees, in two bands: 1,000 to 2,499 kg and 2,500 to 5,000 kg. The amounts are published each year and are on that year's fee schedule.

Manitoba threshold on revenue: CA$750,000; effect: exempt below the threshold.

Manitoba threshold on packaging weight: 5,000 kg; effect: flat fee band.

Manitoba measures revenue as gross revenue inside the jurisdiction in CAD, over the given year.

The way Manitoba counts revenue is set out above. Sales through several channels are added together, so one storefront alone may not tell you where you stand.

Marketplace sales count toward your totals even when the marketplace handles fulfilment, because the thresholds measure what you put on the market, not who drove the van.

Registration and the organisation in Manitoba

Once you know you are the producer, the next questions are where to register and with whom. The facts below are the sourced answers for Manitoba; Instica prepares the data, and you register and report yourself.

Manitoba: producers must register through WeRecycle Portal.

The registration point is WeRecycle Portal (https://knowledge.werecycle.ca/). Instica never stores your login for it and never files for you.

Manitoba organises producer responsibility through a single producer responsibility organisation: Recycle Manitoba (MMSM); membership is required.

Manitoba uses a single producer responsibility organisation. Instica estimates your fees; the organisation invoices you.

Exemptions listed for Manitoba

Manitoba lists one exemption. An exemption is a rule in the source, so Instica quotes it rather than judging whether you qualify.

Manitoba exemption: Under CAD 750,000 gross Manitoba revenue, including affiliates and franchisees It does not have to be applied for.

Whether an exemption fits a business selling on Amazon depends on your totals across every channel, not on Amazon alone.

Dates that matter in Manitoba

3 dates are published for Manitoba. Dates come from the regulator or the organisation, and each one shows what it covers.

Dates published for Manitoba
KindDateCoversNote
reportMay 31the previous calendar yearFiled through the WeRecycle Portal
paymentJanuary 31each quarterAlso Apr 30, Jul 31, Oct 31
registrationDecember 1voluntary producer agreementVoluntary producers submit the Voluntary Producer Agreement by December 1; cancellations are also due by December 1.

Manitoba: report date May 31, covering the previous calendar year.

Manitoba: payment date January 31, covering each quarter.

Manitoba: registration date December 1, covering voluntary producer agreement.

Marketplace order reports are available on demand, so the quickest way to be ready for a reporting date is to export the last period’s orders and check the destination split early.

Penalties in Manitoba

No verified penalty is published for Manitoba yet.

What Amazon data Instica reads

Instica reads 2 exports from Amazon and maps each column to the fields an estimate needs: the order, the SKU, the quantity and where the order was sent. The destination is what splits your units by jurisdiction.

How the Amazon order report (All Orders) maps to Instica fields
Instica fieldColumn in the exportNeeded
Fulfilmentfulfillment-channelOptional
Item statusitem-statusOptional
Marketplacesales-channelOptional
Order datepurchase-dateRequired
Order numberamazon-order-idRequired
QuantityquantityRequired
Ship-to countryship-countryOptional
Ship-to postcodeship-postal-codeOptional
Ship-to state or regionship-stateOptional
SKUskuRequired
Order statusorder-statusOptional

Instica maps 11 columns of the Amazon order report (All Orders) (tab-separated) to its own fields.

The Amazon order report (All Orders) needs Order number, Order date, SKU and Quantity to be mapped before an estimate can run.

Amazon marketplace sites map to destination countries as follows: amazon.ca → CA, amazon.co.uk → GB, amazon.com → US, amazon.com.be → BE, amazon.de → DE, amazon.es → ES, amazon.fr → FR, amazon.ie → IE, amazon.it → IT, amazon.nl → NL, amazon.pl → PL and amazon.se → SE.

How the Amazon FBA fulfilled shipments report maps to Instica fields
Instica fieldColumn in the exportNeeded
Marketplacesales-channelOptional
Order dateshipment-date / purchase-dateRequired
Order numberamazon-order-idRequired
Quantityquantity-shipped / quantityRequired
Ship-to countryship-countryOptional
Ship-to postcodeship-postal-codeOptional
Ship-to state or regionship-stateOptional
SKUskuRequired

Instica maps 8 columns of the Amazon FBA fulfilled shipments report (tab-separated) to its own fields.

The Amazon FBA fulfilled shipments report needs Order number, Order date, SKU and Quantity to be mapped before an estimate can run.

Amazon marketplace sites map to destination countries as follows: amazon.ca → CA, amazon.co.uk → GB, amazon.com → US, amazon.com.be → BE, amazon.de → DE, amazon.es → ES, amazon.fr → FR, amazon.ie → IE, amazon.it → IT, amazon.nl → NL, amazon.pl → PL and amazon.se → SE.

Orders are matched to Manitoba by the ship-to state or region column. Rows outside your chosen jurisdictions are left out of this page’s estimate and counted elsewhere.

An export from Amazon carries the destination of every order, so one file can feed estimates for Manitoba and every other jurisdiction your orders reach.

What to do next as a seller on Amazon

  1. Confirm your role for Amazon sales in Manitoba against the table above.
  2. Check the thresholds and exemptions with your total sales across every channel.
  3. Review how Recycle Manitoba (MMSM) registers and invoices producers.
  4. Export your Amazon orders and let Instica match the destinations and estimate the weights.
  5. Review the estimate, correct any figure you know better, then sign and submit the report yourself at the registration point.

Instica measures, estimates and prepares the Amazon data. It does not decide your role, sign for you or submit anything.

Questions sellers ask

Am I the producer if I sell on Amazon in Manitoba?

It depends on the facts of each product. The sourced hierarchy for Manitoba names the brand owner and importer for primary packaging. If you made the product, own its brand or imported it, you are probably in that list; if you only resell another brand’s goods, someone else may be the producer. Instica estimates the likely role from your answers and you confirm it.

Does Amazon register or report for me?

The hierarchy for Manitoba does not name the marketplace as a producer, so plan on registering and reporting yourself or through a party you appoint.

What is different about Amazon compared with selling in a shop?

An order placed through Amazon is shipped to the customer, so shipping packaging enters the picture. For Manitoba the outcome is primary: brand owner > importer; secondary: brand owner > importer; shipping: brand owner > importer; service: brand owner > importer; other: brand owner > importer. The hub for Manitoba describes the default for primary packaging only.

Is there a size threshold for Amazon sellers in Manitoba?

Manitoba threshold on revenue: CA$750,000; effect: exempt below the threshold. The threshold counts all your sales, not only Amazon.

When is the next date I should know about?

Manitoba: report date May 31, covering the previous calendar year.

What happens if I do not register?

No verified penalty is published for Manitoba yet. Instica does not predict penalties.

Do I need an organisation to handle this for me?

Manitoba works through Recycle Manitoba (MMSM). Instica estimates your fees and prepares your data; the organisation registers you and issues the invoice.

How these figures are made

Our reviewers.

Sources

  1. recyclemanitoba.ca: for producers retrieved
    Original wording: Is your company a Brand Owner, First Importer or Franchisor?
    Original wording: had gross revenues of more than $750,000 from the combined sale of all its products and services in Manitoba
    Original wording: Does your company have a gross Manitoba revenue greater than $750,000 in a given year?
    Original wording: A Producer is “obligated” if it and/or its Affiliates and Franchisees had gross revenues of more than $750,000
    Original wording: Registered producers file an annual report of the packaging and printed paper they supplied into Manitoba during the previous calendar year.
    Original wording: Quarterly payment dates Q1 January 31 Q2 April 30 Q3 July 31 Q4 October 31
    Original wording: Submit by December 1 Cancel by December 1 Voluntary Producer Agreement
  2. recyclemanitoba.ca: 195.08 retrieved
    Original wording: Packaging and Printed Paper Stewardship Regulation
  3. recyclemanitoba.ca: epr transition retrieved
    Original wording: Communities run or contract collection services and are funded for up to 80% of eligible net costs.
  4. recyclemanitoba.ca: Circular Materials Report to Producers 2025 retrieved
    Original wording: eligible stewards (supplying less than 5,000 kg annually), can continue filing their detailed reports and paying material fee rates
  5. developer-docs.amazon: report type values order retrieved
    Original wording: amazon-order-id merchant-order-id purchase-date last-updated-date order-status order-item-id fulfillment-channel sales-channel order-channel ship-service-level product-name sku asin item-status quantity
  6. developer-docs.amazon: report type values fba retrieved
    Original wording: amazon-order-id merchant-order-id shipment-id shipment-item-id amazon-order-item-id merchant-order-item-id purchase-date payments-date shipment-date reporting-date buyer-email buyer-name buyer-phone-number sku product-name quantity-shipped
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