HOW IT WORKS
OAuth in 90 seconds. One ledger row per item. Real-time sync across every channel. Available by hand on iPhone.
01 / CONNECT
“Sign in with eBay. Sign in with Shopify. Done.”
No API keys to copy-paste. No developer console. Standard OAuth — the same flow you use to “Sign in with Google.” Instica stores a token, not your credentials.
Edge case: accounts with 10,000+ listings may take 14–18 minutes to fully import on first connect. The app stays usable throughout.
~90 seconds · OAuth · no passwords stored
02 / IMPORT
“Drafts, sold history, photos, fees — imported in one pass.”
Instica reads your existing eBay listings and Shopify products and matches them to a single inventory record. Duplicates get flagged. Cost basis fields open up for you to fill in once — then every future report carries that number automatically.
Existing listings matched · cost basis fields opened · zero manual re-entry
03 / DRAFT
“I sourced 40 items on Saturday. By Sunday afternoon they were listed on two channels.”
Point the iPhone app at an item or upload a photo from the desktop. Instica reads the image, extracts category, brand, condition, keywords, and a draft title. You edit what’s wrong, approve what’s right, and push to eBay and Shopify in one action.
AI attribute extraction · eBay + Shopify push in one step · Operator plan
04 / QUIET SYNC
“The buyer in Vancouver never gets a confirmation for something already shipped to Osaka.”
When an eBay order lands, Instica detects it, decrements Shopify, and delists Discogs — all in under 4 seconds. No cron job. No nightly batch. When two channels sell the same item simultaneously, the conflict is flagged in your operator inbox, never silently merged.
Real-time webhook · no batch jobs · conflicts named, never silently merged
05 / FIELD CAPTURE
“I used to come home with a box and a napkin. Now the item is drafted before I leave the driveway.”
The iPhone app is the same ledger as the web app, not a companion. Photograph the item, set cost and location, approve the AI draft, and push to your channels. Offline queues sync when you’re back on signal.
iPhone · offline queue · AI draft from photo · all plans
06 / LEDGER
“I used to spend February rebuilding my records. I exported in eleven seconds.”
Every acquisition, every sale, every fee — one row in the ledger. Export as CSV with twelve columns: SKU, cost basis, gross, fees, net, channel, sold date, location. The export button is on every plan.
12-column export · all plans · cost basis · fees reconciled
WHAT HAPPENS NEXT
Photos go in, categories and keywords come out. Pro plan, rolling out to all accounts.
Recent eBay and Discogs sold comps, surfaced before you list. Not a guess — a range with evidence.
Change price, quantity, or tags across hundreds of items in one operation. Pro plan.
07 / TWELVE COLUMNS, IN ORDER
What we stamp at acquisition, what we update at sale, and what you'll find waiting in the export.
TWELVE COLUMNS. EVERY EXPORT. EVERY PLAN. INCLUDING FREE.
08 / UNDER THE HOOD
09 / EDGE CASES
TIMEOUT
We retry up to 6 times with exponential back-off. If all retries fail, the conflict is flagged in your operator inbox — not silently dropped. You decide the resolution.
DOUBLE SALE
The first webhook wins. The second triggers a conflict flag. You'll see it in the audit log with both timestamps, both channels, and a one-click resolution path.
3AM DISCONNECT
You get an email. The sync queue pauses cleanly — nothing overwrites, nothing is lost. Reconnecting takes under 60 seconds. The queue drains automatically.
10 / THE THREE WAYS A SYNC CAN BREAK
429 — eBay rate-limited us.
Their API is throttling. We back off, retry with exponential delay, and keep your queue intact. You see a small indigo dot in the channel header reading paused 1m 04s. Sync resumes when the window clears. No data is lost.
409 — Shopify already moved this.
A buyer hit Shopify checkout 0.6 seconds before our delist arrived. We accept Shopify as the source of truth, mark the eBay listing delist on next pass, and flag the row in your ledger as manual review. You decide whether to refund or hold.
5xx — we're the problem.
Our service had a hiccup. The action goes into a durable queue, retries for 24 hours, and posts a status note to your dashboard. If we miss the window entirely, your free month is automatic — no ticket required.
Most software hides the failure modes. We document them, because the operator who's been burned wants to know what happens when things break.
11 / MIGRATING IN
01
Export as CSV. Import via the bulk import tool. Items appear in your ledger immediately. Duplicate detection runs automatically.
02
Export your active listings. Import the CSV. Your existing eBay and Shopify connections stay live — we sync to them, we don't replace them.
03
Connect eBay OAuth. We'll match your Shopify SKUs to eBay listing IDs where possible. Unmatched items go into a review queue, not the rubbish bin.
04
Connect eBay or Shopify. We pull everything that's already live. Your first sync imports your current listings. You're running a ledger within four minutes.
