Amazon EPR New Brunswick: who is the producer?

Who is the producer for Amazon sales in New Brunswick?

A packaging producer is not one business for every pack. The hierarchy for New Brunswick assigns a role at each packaging level, and 6 levels have roles named in the sourced text. Amazon sales touch 5 of them in Instica’s grouping, so the table below shows every level and marks the ones that apply to this channel.

Primary packaging is the pack that directly holds the item and reaches the customer with it: the bag, jar, bottle, can or wrapper. For Amazon sales the hierarchy assigns it to the brand owner, importer, seller and online marketplace, in that order of precedence.

Secondary packaging groups or presents primary packs, such as an outer box, a sleeve or a multipack carton. For Amazon sales the hierarchy assigns it to the brand owner, importer, seller and online marketplace, in that order of precedence.

Tertiary packaging moves goods in bulk: pallets, stretch wrap, corner boards and outer cartons for warehouse and freight. For Amazon sales the hierarchy assigns it to the brand owner, importer, seller and online marketplace, in that order of precedence.

Shipping packaging is what an order travels in to the customer: the mailer or shipping box, void fill, tape and labels. For Amazon sales the hierarchy assigns it to the brand owner, importer, seller and online marketplace, in that order of precedence.

Service packaging is supplied at the point of sale to hand goods over, such as carrier bags, takeaway containers and gift wrap. For Amazon sales the hierarchy assigns it to the brand owner, importer, seller and online marketplace, in that order of precedence.

The hierarchy also assigns a residual level for packaging that does not fit the other levels, usually to whoever first distributes it. For Amazon sales the hierarchy assigns it to the brand owner, importer, seller and online marketplace, in that order of precedence.

The roles above are defined by the law, not by the channel. This is what each one means for a seller whose orders come through Amazon, and the tests below are the questions to answer about your own business. For a seller on Amazon the role is a question of facts: who made the product, whose brand is on it, who packs and ships the order and whether it was brought into the jurisdiction. You answer those questions in the workspace, Instica reads the hierarchy against them, and you confirm the result.

brand owner

The brand owner is the owner of the brand or trademark the product is sold under. Look at the trademark on the pack: the business that owns it holds this role, even when another business filled and packed the goods.

importer

The importer is the business that brings the packaged goods, or the packaging itself, into the jurisdiction. Look at where the goods came from: stock that crossed the border to reach you makes you the importer for that stock.

seller

The seller is the business that sells the packaged goods to the customer. Look at who sells to the end customer: the business that completes the sale holds this role.

online marketplace

The online marketplace is the operator of the online marketplace the order goes through. Look at whether the platform handles the order itself: the operator can hold this role when it fulfils or collects payment.

The statute or regulator text behind the New Brunswick hierarchy, in its source wording:

What Amazon changes about the answer

The hub for New Brunswick gives the default answer, primary: brand owner > importer > seller > online marketplace. For Amazon sales the outcome is primary: brand owner > importer > seller > online marketplace; secondary: brand owner > importer > seller > online marketplace; shipping: brand owner > importer > seller > online marketplace; service: brand owner > importer > seller > online marketplace; other: brand owner > importer > seller > online marketplace. The difference is the secondary, shipping, service and other levels, which an order placed through Amazon brings into scope and a plain in-store sale does not.

Instica groups the packaging levels an order placed through Amazon produces as primary, secondary, shipping, service and other. That grouping is our reading of how the channel ships goods, not wording from the law, and it is what makes the outcome here different from the default.

Amazon sellers either ship orders themselves or send stock to fulfilment centres, so the same business can be the packer of a shipping carton on one order and only the brand owner on the next. The order and shipment reports record the destination country and state of each order, which is the data a regional estimate needs.

The hierarchy for New Brunswick names online marketplace as well, so an order placed through Amazon can bring the marketplace itself into the chain.

New Brunswick treats these sales routes as in scope: retail, online and distance sale. Orders placed through Amazon reach the customer remotely, so the remote-sale wording is the one to read.

Does a small-seller threshold apply in New Brunswick?

2 thresholds are published for New Brunswick. A threshold can exempt a small producer, trigger registration or move a producer to a lighter regime, so check these before anything else as a seller on Amazon.

The way New Brunswick counts revenue is set out above. Sales through several channels are added together, so one storefront alone may not tell you where you stand.

Marketplace sales count toward your totals even when the marketplace handles fulfilment, because the thresholds measure what you put on the market, not who drove the van.

Registration and the organisation in New Brunswick

Once you know you are the producer, the next questions are where to register and with whom. The facts below are the sourced answers for New Brunswick; Instica prepares the data, and you register and report yourself.

The registration point is Recycle New Brunswick (stewardship board) (https://www.recyclenb.com/). Instica never stores your login for it and never files for you.

New Brunswick uses a single producer responsibility organisation. Instica estimates your fees; the organisation invoices you.

A transfer lets another party take on your obligation; the source says Franchisor deemed the producer. If you sell through Amazon, ask whether the other party is willing before you rely on it.

Exemptions listed for New Brunswick

New Brunswick lists one exemption. An exemption is a rule in the source, so Instica quotes it rather than judging whether you qualify.

Whether an exemption fits a business selling on Amazon depends on your totals across every channel, not on Amazon alone.

Dates that matter in New Brunswick

3 dates are published for New Brunswick. Dates come from the regulator or the organisation, and each one shows what it covers.

Marketplace order reports are available on demand, so the quickest way to be ready for a reporting date is to export the last period’s orders and check the destination split early.

Penalties in New Brunswick

No verified penalty is published for New Brunswick yet.

What Amazon data Instica reads

Instica reads 2 exports from Amazon and maps each column to the fields an estimate needs: the order, the SKU, the quantity and where the order was sent. The destination is what splits your units by jurisdiction.

Orders are matched to New Brunswick by the ship-to state or region column. Rows outside your chosen jurisdictions are left out of this page’s estimate and counted elsewhere.

An export from Amazon carries the destination of every order, so one file can feed estimates for New Brunswick and every other jurisdiction your orders reach.

What to do next as a seller on Amazon

1. Confirm your role for Amazon sales in New Brunswick against the table above.
2. Check the thresholds and exemptions with your total sales across every channel.
3. Review how Circular Materials registers and invoices producers.
4. Export your Amazon orders and let Instica match the destinations and estimate the weights.
5. Review the estimate, correct any figure you know better, then sign and submit the report yourself at the registration point.

Instica measures, estimates and prepares the Amazon data. It does not decide your role, sign for you or submit anything.